If You're Not Pissing Someone Off, You're Not Trying Hard Enough.

Standing Out: Why "Polite" is the Enemy of "Profitable"

 

Let's be brutally honest (we don't know how to be anything else). In today's market, if everyone likes you, you're doing something wrong. You're probably bland. You're probably forgettable. You're probably "polite."

And "polite" never built an empire.

At Stubborn Bean Coffee, we're not aiming to be everyone's cup of tea (or coffee). We're aiming to be your absolutely essential, can't-live-without-it, bold-as-hell morning fuel. And if some folks find our "roasted to order, no compromises" attitude a bit much? So be it. They're probably still drinking that watery, stale stuff anyway.

 

The Tyranny of the Niche

 

Every business coach will tell you to find your niche. We say, find your unapologetic identity.

A niche isn't just a segment of the market; it's a specific, demanding audience who expects you to deliver something extraordinary. And when you deliver that, you automatically alienate the people who don't get it. Good. That's a feature, not a bug.

When we decided to exclusively offer Specialty Grade coffee, roasted only after you click order, we knew it wasn't the "easy" way. It meant higher sourcing costs, more complex logistics, and a longer wait for your first sip. But it also meant we stood miles apart from the mass-produced mediocrity. We focused on what we believed in, not what was convenient.

 

Why Being "Stubborn" is Your Superpower

 

Being stubborn gets a bad rap. But for us, and for every successful entrepreneur we know, it's a superpower. It's the refusal to pivot when the going gets tough. It’s the insistence on quality when everyone else is cutting corners. It's the unwavering belief in your product, your vision, and your customer.

Our coffee is for the entrepreneurs who:

• Refuse to dilute their vision.

• See challenges as opportunities for innovation.

• Know their worth and demand quality in every aspect of their life.

• Might have a bit of a rebellious streak.

If that sounds like you, then you're our tribe. And we don't care if the "nice" coffee drinkers down the street prefer something less... opinionated.

 

Dare to be Different. Dare to Be Yourself.

 

What’s the one thing in your business that truly sets you apart? Is it your revolutionary product? Your disruptive service model? Your unapologetic brand voice?

Whatever it is, lean into it. Turn up the volume. Make it so distinct that it either resonates powerfully with your ideal customer or actively pushes away those who aren't a fit. The latter are just noise anyway.

Don't be afraid to be the brand that some people just don't get. Because for the ones who do, you'll be their loyal, trusted, and absolutely essential partner in their own stubborn journey to success.

Now, go make some waves. And maybe grab a strong cup of coffee while you're at it.

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What's something "unapologetic" about your business or your approach to life? Share it below!