Standing Out: Why "Polite" is the Enemy of "Profitable"   Let's be brutally honest (we don't know how to be anything else). In today's market, if everyone likes you, you're doing something wrong. You're probably bland. You're probably forgettable. You're probably "polite." And "polite" never built an empire. At Stubborn Bean Coffee, we're not aiming to be everyone's cup of tea (or coffee). We're aiming to be your absolutely essential, can't-live-without-it, bold-as-hell morning fuel. And if some folks find our...