If You're Not Pissing Someone Off, You're Not Trying...
The Ugly Truth: Polite is the Enemy of Profitable.
Tired of trying to please everyone? Good. This post is your permission slip to be unapologetic in business. We dive into why embracing your stubborn independence and standing firm on your high standards (like our Specialty Grade, Roasted to Order coffee) is the only way to build a truly profitable identity. Stop being bland and start being essential. Your tribe is waiting for you to make some noise.
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